Iron City Light Mango

Iron City Light Mango

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Brewed by Pittsburgh Brewing Company

Pittsburgh, PA, United States

Style:  Fruit Beer

? % Alcohol by Volume

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http://beerpulse.com/2011/09/ic-light-mango-launch-successful-for-iron-city-brewing/ Pittsburgh, PA) – Iron City Brewing Co. today announced it soon will conduct a secondary production run for new IC Light® Mango, the first mango-flavored light beer in the United States. The additional production runs were necessary to meet the overwhelming market demand for IC Light Mango, which was introduced this summer. The IC Light Mango launch represents Iron City Brewing’s first major marketing initiative under the new ownership and management team that acquired the brewery in April 2011. It also marks the first product launch for the company in more than a decade. “Other mango-flavored malt beverages and ales have been on the market, but we’re the first to offer mango in a light beer product,” said Jon Burdette, senior brand manager for Iron City Brewing. “It’s an ideal summer beverage – light, refreshing with a hint of exotic flavor – the right brand at the right time. “People who are looking for a refreshing new citrus flavor in their light beer now have a terrific option that’s different from all of the other brands.” “With a few launch parties to help push the launch of IC Light Mango, we have grown our numbers all summer,” said Jimmy Vegas, manager of Mullen’s Bar and Grill in Pittsburgh. “This product has been phenomenal this summer, and we’re excited for more new products from Iron City.”