In Reply To #1 I agree. Sounds like some advertising exec was sucking too hard on the straw in his Michelob Ultra and made his brain collapse. Give 'em an "A" for effort, but a "D" for execution. PS - Perhaps they'd get better results if they had a decent beer before they started their brainstorming session.

I don't think the analogy is in a scientific sense, but more of a what really defines a certain beer. I would rank hops as the most important ingredient that defines a certain beer, with the yeast and the malt below that. But then, I like the hoppier beers. :)

In Reply To #1 true, aa... i bet sammy didn't do well on the sat's w/ stuff like that.

Has anyone noticed that this seems to have changed the tide in 'beer' marketing? There's the new Bud ads with George Clooney and the employees, and the Coors commerical with the owner/founder/ceo/whatever up in the mountains.

In Reply To #1 This is just a marketing thing. I could be wrong, but does anyone know a person who claims to like beers with barley? Maybe, but I think people use hops as a characteristic much more often to describe a beer they like/dislike. By saying this I think they can connect with more people. I too like the hoppy beers though.