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Researching Amstel light
General Beer Discussion by MIAMI888
Im doing a school assignment about amstel light. What do you think is the main pro of the beer and who is the typical drinker? Man? Woman? Age?? If anyone wants to go further, how would you advertise it?
19 years ago
I just spent half an hour typing my response to this. When I hit Submit, it loaded an error page and erased all of my work... I don't feel like writing a full page again, so I will cut it down to my conclusion: My conclusion is that this is just another product riding the wave, the "Oh my god I'm Fat! Lets Blame Carbs!" fad. This is for the people who think that by consuming a few less carbs that they will be miraculously skinny and fit. I can personally say that I consume thousands of calories/carbs from beer each week. However, I Run and Exercise!!! AHHH!!! I will stop my rant at that before I say something about lazy and gullible Americans that might insult someone. In response to Flash (so I don't have to make another post): I hit back right after it happened but it was to no avail. This message was edited by KrazyKarl at 2/10/2005 11:52:19 PM. This message was edited by KrazyKarl at 2/11/2005 5:06:05 PM.
In Reply To #7 on most browsers, if you hit the Back button the text will still be in the form. I guess it's too late now. The reason it happened is because after 20 minutes (and you said it took a half hour) your session on the site expires, so it was trying to add your post before you were logged back in again. I'll have to find a way to fix that.
CHANGEUP45
22525
In Reply To #1 You get to do a school assignment on Amstel Light? Geez... how did I miss out on that assignment. Anyways, I personally think it's one of the better light beers around. Pretty smooth and refreshing with actually some taste to it. As far as the typical drinker. That's tough. I think anyone who drinks light beer in general may be looking at the calories factor. I'm not positive, but I think Amstel costs a little more than say Bud, Mic., Miller or Coors Light. So I don't see your average College kid drinker drinking Amstel Light. This message was edited by southerncoronas at 2/11/2005 10:36:59 AM.
CHANGEUP45
22525
In Reply To #11 I don't really think it should go away either. There are many more light beers worse than Amstel Light that I'd like to see go away first.
CHANGEUP45
22525
In Reply To #13 Well then you've got more money than I did when I was in College ;) Either that or you drink much less. I PREFERRED Sam, etc but most of the time found myself checking out with Natty Light. I'd spoil myself every so often and get Bud Light.
In Reply To #1 Main pro: it's a light beer. Typical demo: 21-28 year old "trendy" men and women, but probably mostly women. Amstel Light would do well marketing their beer as an alternative to American-brewed beers. Key phrases for their marketing plan would be "high-class," "imported," "lower in carbs than brand x," "lower in calories than brand x," "never-bitter," "smooth," etc etc. Obviously, you're not going to market this to craft beer drinkers, so you want to dumb down any advertisement and words like "bitter" will be negative, and "no aftertaste" as positive. Imported beers always have a mystique about them to people who have been drinking American swill all of their life, so it's good to stress that it's imported. Because it's a light beer, you'll want to address problems found with other light beers. For instance, if you say your beer is low in calories and carbs, but isn't watered down, that's going to appeal to people drinking light beers. Saying that it isn't watered down is going to be an attack on competition, and the sheep... er, consumers will assume that your product is better and that all other light beers are watered down. Any visual advertisements you do will have very physically fit people drinking the product and commenting on how deliciously sexy it is. I just threw up in my mouth a little...