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Make good beer, then market it...
General Beer Discussion by BLUESANDBARBQ
Best labels on the market: [url="http://www.business2community.com/marketing/design-tips-with-8-of-the-best-looking-craft-beer-brands-0501687"]Best Beer Labels Overview[/url]
11 years ago
MITCHFORGIE
11160
I would add stillwater artisanal to that list, always brilliant bottles in my opinion,
SLOWRUNNER77
84439
yup.
quote: Originally posted by mitchforgie
I would add stillwater artisanal to that list, always brilliant bottles in my opinion,
SLOWRUNNER77
84439
And Three Floyds EASILY instead of Flying Dog. I like the Gonzo label...the rest are just ugly.
MITCHFORGIE
11160
Three Floyds is the first beer I came across with waxed tops, so it always stuck in my mind. I am not sure if Anderson Valley originated it but the "BEER" (Deer/Bear) animal is a piece of brilliance. I think many Mikkeller bottles are also works of art, but in the context of this article, do not establish a clear brand image, and so are not functional as "branding" mechanisms I guess...
quote: Originally posted by slowrunner77
And Three Floyds EASILY instead of Flying Dog. I like the Gonzo label...the rest are just ugly.
THOMASSOVA4
22062
J/C Slow ... Stick with it ... it's a good read.[:p]
quote: Originally posted by slowrunner77
I honestly lost interest before the end of the answer...
Read the article and found it very interesting. The professor comes off as a liberal crackpot. Jason does a good job of providing a lawyerly answer. i.e., technically correct if not at least a little disingenuous. The REAL story is in the reader comments. VERY interesting, indeed. Thanks for sharing, thomassova4. I like how you can trace the evolution of the beer's name from original to controversial to present.