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FLASHPRO
50079

FLASHPRO
50079

FLASHPRO
50079

Let them drink cake, says brewer

Industry News by FLASHPRO

This short article in the New Zealand Herald tells of a brewer attempting to "create a Black Forest gateau-flavoured beer, aimed at his fastest growing market - women." http://www.nzherald.co.nz/index.cfm?c_id=1&ObjectID=10125295


19 years ago
# 1
# 1

FLASHPRO
50079

FLASHPRO
50079

Since you can't attract a female drinker with T&A, they figure you gotta pull out some chocolate. [:o)]

19 years ago
# 2
# 2

SASSY
6693

SASSY
6693

MMMM...chocolate... Seriously, from my experience in general, it's easier to convert a woman to craft beer than a man.

19 years ago
# 3
# 3

SUDSMCDUFF
62727

SUDSMCDUFF
62727

well if it tastes good...

19 years ago
# 4
# 4

BRADPEAR
7598

BRADPEAR
7598

I suspect it is the "sugar and spice and everything nice" aspect of the female nature, that when trying to lure women into an alcohol product, it has to be sweet. I have to say, the pastries in the Black Forest are just grand, will compete with the Froschreich any day. The Chocolate and cherry cakes are perfect, but the brews round here are not sweet by any means.

19 years ago
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