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The SCHLITZ Debacle. Flashpro, check this out !!!

Website Comments by KENDOSURF

Years ago, I submitted an article for The Beer Brain regarding the downfall of the once-mighty Schlitz. i requested further clarification, if anyone knew anything? My personal favorites were Schlitz and Budweiser in the early 1970's. My high school crowd, who bought most of my beer (I was always broke), favored Genesee and Utica Club, etc. [8)] Well then, here's a gem...golden...fabulous...to wit, an authoritative summary of what the Schlitz Fail was all about! https://www.youtube.com/watch?v=L1LbkhK8OBI Thanks to Ron (Jay) Theriot. [8D]


6 years ago
# 7
# 7

1. This is a good beer. Easy ***. Perhaps higher. [:)] https://www.beeradvocate.com/beer/profile/1199/308813/ 2. This can't compete with real lager. It has corn. The hops, while not overwhelming, don't contribute to a rounder-fuller-smoother beer. http://www.mygermancity.com/german-beer 3. Schlitz Erlanger had no corn. It was the best American Style Lager I have ever drank. 4. I was intrigued by the name Solid Gold Lager as well as the Founders brand name. Yeah, it's good for what it is, but it's not what I was hoping for. [:(]

5 years ago
# 8
# 8

[:)] Found $1 loose bottles & cans today! Got six. Lemmetellya. [8D] HOPSUN Summer Wheat Beer is a ****. [^] [8)] Didn't post any big site reviews, because they all appear to be outdated. Some of their User Reviews are better than others...as always...but I think a recipe change came with the label change! Can't find this bottle's label online...at least not yet. Alright, I'll open the second bottle I bought and try to be like a pro beer taster. [;)] Pours a lacing white foam. Beer is translucent gold-yellow. Aroma is pleasant; mostly wheat...with others, faintly. Nothing overpowers. [|)] [^] Taste: This Summer Wheat Beer is rounder and better than the good faux lager above. Still have those in the fridge. I'll drink 'em eventually. [:D] [8)] Also got a can of Lite. For a light beer, it may be the best. But it costs more than Keystone Light, which I find to be a decent light beer at a budget price. [;)]

5 years ago
# 9
# 9

Here's a supplement to the above...and I agree 100% with Jay. Schlitz put the gun to their own head and pulled the trigger, to try and save $$$. Couldn't they have found a "higher road" solution to their dilemma? They unwittingly turned the marketplace over to Bud...the rest is (sad) history. [:(] https://www.youtube.com/watch?v=nZRGtXxDX2o There are Schlitz commercials viewable online...to the right and so on if you're interested. Mostly poor video quality. My most remembered version of their slogan : When you're out of Schlitz...NEVER!...you're out of beer". [8)]

3 years ago
# 10
# 10

[:0][^][8D] Lo and Behold. Another video from Ron Theriot about Schlitz! Gotta call this thread THE SCHLITZ BLITZ now. [;)] https://www.youtube.com/watch?v=NBEh6KBafj4 [:0][:0][:0][:)][:)][:)][:p][:p][:p] And guess what? Ron sez Schlitz Erlanger may return...and also Pabst Andeker, which I don't think I ever tried. I sure hope so.

3 years ago
# 11
# 11

https://www.beeradvocate.com/community/threads/remembering-erlanger.527776/

3 years ago
# 12
# 12

https://www.magazine-advertisements.com/uploads/2/1/8/4/21844100/schlitz-erlanger-beer-1.jpg

3 years ago
# 13
# 13

https://www.magazine-advertisements.com/schlitz-beer.html

3 years ago
# 14
# 14

https://www.youtube.com/watch?v=VQORAJOCxR0 https://www.youtube.com/watch?v=RCfr0ok7AF0

3 years ago
# 15
# 15

1. This is a good beer. Easy ***. Perhaps higher. [:)] https://www.beeradvocate.com/beer/profile/1199/308813/ 2. This can't compete with real lager. It has corn. The hops, while not overwhelming, don't contribute to a rounder-fuller-smoother beer. http://www.mygermancity.com/german-beer 3. Schlitz Erlanger had no corn. It was the best American Style Lager I have ever drank. 4. I was intrigued by the name Solid Gold Lager as well as the Founders brand name. Yeah, it's good for what it is, but it's not what I was hoping for. [:(]

3 years ago
# 16
# 16

[:)] Found $1 loose bottles & cans today! Got six. Lemmetellya. [8D] HOPSUN Summer Wheat Beer is a ****. [^] [8)] Didn't post any big site reviews, because they all appear to be outdated. Some of their User Reviews are better than others...as always...but I think a recipe change came with the label change! Can't find this bottle's label online...at least not yet. Alright, I'll open the second bottle I bought and try to be like a pro beer taster. [;)] Pours a lacing white foam. Beer is translucent gold-yellow. Aroma is pleasant; mostly wheat...with others, faintly. Nothing overpowers. [|)] [^] Taste: This Summer Wheat Beer is rounder and better than the good faux lager above. Still have those in the fridge. I'll drink 'em eventually. [:D] [8)] Also got a can of Lite. For a light beer, it may be the best. But it costs more than Keystone Light, which I find to be a decent light beer at a budget price. [;)]

3 years ago
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