I am still not very learned about Craft beer BUT, My thoughts are that IF they would market any ,There may be a flury just to try it but the true Craft brewers and their fine craft beers will prvaile hands down. Also,it may start to peak the general publics interest in what else is out there. "hey,Joe! Did you try this new beer bud has out? Yea ,its OK but have you ever tried XXXX Breweries XXX style XXXXX beer? If you think Buds new stuff is good this will knox your sox off!" Thats how I see it. It would help the Craft brewers. Paul

well how about that!

In the movie "American Beer", one of the brewmasters (I think the Brooklyn Brewery guy) said that if Anheuser Busch wanted to, they could make the best "craft" brew in the world. Up until now, they've just chosen not to. I mean, they have all the resources they want, so they could do it. I hope they don't, although more good beer the better. I just hope they continue to make their crappy stuff.

I can't check out that link right now, since my office has filtered out beer sites on the net, but here's my opinion of what I've heard from you guys. It looks like a double edged sword to me. You might say that if a company like A-B made some spectacular beer that even the toughest critics could praise, that it would improve their image. People might say "hey, this company really does know it's stuff. They may be the best in the business." Ford motor vehicles just did the same thing by making the Ford GT, a $150,000 super car. That's the pro. But let's see how the con weighs in. Imagine if A-B produced series of flavorfull beers using traditional ingredients and none of the funky chemicals. What does that do to their core product? Smacks 'em hard. All the mass produced beers claim to taste the best use excellent ingredients, and suddenly the same voice says they've made a new beer that has more flavor and even better ingredients. When you see a flashy sports car worth more than some houses, it's easy to think "dang, that's ride" and it's no big deal because the price makes it unattainable and you're happy with your $25k sedan. That's not the case with beer. The price of a more flavorful beer is not unattainable and people don't have to stare at it from behind showroom glass. I don't care if you're a bum. You can still afford to try a $3 beer. So, my feeling is that A-B would have to try really hard to keep it's core market in the dark or they'd risk digging themeselves into a hole by shifting sales into a presumably less profitable one.