Persian Empire Distillery

Persian Empire Distillery

CDC Inc. is owned by Bruce Khabbazi (Senior Product Developer). Bruce graduated from Accounting and Financial Management in 1995. Bruce’s family has been in the food business for over 125 years, and he himself is the fourth generation of entrepreneur to work in the field. Bruce has a vast knowledge of different food products thanks to his father who had him working in the family business from the age 
of eight. The company began by exporting Canadian grown beans and lentils to Europe. After two years of success, it expanded to import specialty food products from overseas. Due to the intense competition and slim profit margins in the imported food business, Bruce identified an unsatisfied need and started to produce a carbonated yogurt drink for ethic markets. The product caught on quickly all over Canada and the USA. CDC was not only able to offer a higher quality product, but gave customers a level of focus and service that they had been lacking. CDC is now the number one producer of yogurt drinks for the North American ethic food market. After observing gaps in the marketplace (and almost four years of evaluation and planning) the expansion into alcoholic beverages started in 2006, where Persian Empire became the second biggest craft Distillery. Due to the: alcohol, production, distribution, and retail aspects, CDC’s business has significant barriers to entry. For Bruce who is willing to think long term, and grow step by step he has instead created opportunities for himself.