Tower Beer, Wine & Spirits

Tower Beer, Wine & Spirits

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2161 Piedmont Rd. NE
Atlanta, GA, 30324
United States

404 881 0902

Year Established: 1952

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The Greenbaum family wanted to be in the beverage industry and in 1938 after the repeal of prohibition, they got their chance. They opened a store in Atlanta and started building a foundation of excellent service. In 1948 the first Tower Package Store was established by Michael’s Father, Irwin Greenbaum (deceased) and Michael's Uncle. In 1952 Irwin opened his own Tower Package Store [now Tower Beer, Wine & Spirits] one block from the present location at 2161 Piedmont Rd. At that time, the State of Georgia set prices and all stores sold all items at the same price, so Mr. Greenbaum continued to distinguish his store through superior service. In 1967, the "one price" law changed and Tower become a “discount” store. The discount pricing was so successful that the number of stores rapidly increased and Tower became a name known throughout the State of Georgia. Michael Greenbaum joined the business in 1969 after completing college. The favorable trend of “discounting” liquor caused a rapid growth, and business increased dramatically. In 1972, Dekalb County passed laws to allow liquor sales, and Tower opened a store one block from the current location at 5877 Buford Highway. Tower took advantage of the increased beer sales in 1970 to surpass nearby competitors. In the 1980s, wine became very popular as the California wines began to become household brands... Tower responded by increasing the wine selection as the United States populous shifted their drinking habits. The 1990s saw a significant increase in multi-cultural residents in Atlanta and Michael expanded his product line to satisfy the drinking preferences of the diverse community. Tower Beer, Wine & Spirits is widely known for being the leader of volume sales in Georgia. Tower is also Number One in Scotch Whiskey, Korean, Japanese, Chinese and Hispanic beverages sold while expanding products to meet cultural shifts and customer needs. The new millennium has seen an increase in the varieties of liquor of all types; especially Vodka and flavored Vodka and Tower stores have increased their product lines to offer our customers a wide range of options. Tower’s reputation has grown from local to far and wide as customers travel from everywhere to take advantage of the selection and discount price. As Tower has grown, the owners and employees always remember how they succeeded initially in the business and superior service remains their number one goal.