Sunken City Brewing Company

Sunken City Brewing Company

No Image Available

40 Brewery Drive
Hardy, VA, 24101
United States

(540) 420-0476

Year Established: 2013

Links:

Sign Up to Participate:
0 0 0 0

Those who enjoy a cold beer on a warm day are in for a real treat this summer when a new brew is released from taps around Smith Mountain Lake. Dam Lager – named for the structure that created and retains SML – is the brainchild of lake resident Jerome Parnell. “Our goal is to convert lite beer drinkers to enjoy beer that is locally brewed and hand-crafted,” said Parnell, who grew up spending summers at the lake with family, and whose mother, Rory Parnell, helped open The Little Gallery at Bridgewater Plaza in1986. “We hope to have Dam Lager at several establishments around the lake beginning Memorial Day weekend. As production ramps up, we will be expanding distribution throughout the summer,” he said. For Parnell, an executive for International Bio Resources, a bio-pharmaceuticals firm headquartered in Louisiana, the beer business is a hobby/occupation. “My job requires a lot of travel,” he said. “I kept noticing that many places have a microbrewery and a following for its local brews. Southwest Virginia was lacking in that regard,” he said. Parnell also had a craft-brew influence in his own family. While a student at Lehigh University in Pennsylvania, he gave his dad, Jerry, a home-brewing kit as a Father’s Day gift. “The first beer was a disaster,” Parnell recalled, “but Dad stuck with it and often shared his home-brewed beer with family and friends on holidays and here at SML.” “We’ve had excellent response to lo cally brewed beers,”Parnell said. Lakeside has plans to add more trucks, personnel and regional coverage this year as the craft beer revolution gains further footing in Southwest Virginia. Dam Lager will be crafted by John Bryce, who’s earned German Brewmaster certification from Berlin’s renowned Versuchs-und Lehranstalt fur Brauerei (VLB). His experience includes stints at several Virginia-based breweries, including Old Dominion Brewing Company, Capitol City Brewing Company and Starr Hill Brewing Company. Bryce said he adheres to the German purity standard called Reinheitsgebot, which Boston Beer Company uses in brewing the Samuel Adams line of beers and ales. He described Dam Lager as “a crisp, clean, copper-colored lager with low bitterness, light caramel malt profile and light-to-medium body.” Parnell added, “And, with more flavor than you get in the common fizzy, yellow-colored light beers, [it's] a great beer for the outdoors and the summer season. “Dam Lager is a celebration of the lake lifestyle and, hopefully, will become recognized as part of SML culture and experience.” Strong local support could allow the brand to grow statewide, or regionally, creating potential for bottling and creating new blends, said Parnell, who makes his home at SML with his wife, Sandra, and two daughters, Maeve, 5, and Fiona, 2. He said Lakeside will also introduce merchandise this summer. “Look for T-shirts, coasters and other items to be available around the lake,” Parnell said. article courtesy of Smith Mountain Laker Magazine